Music Marketing Part 1

 Hey hey hey!!

Most recently in my media course, we have started a music marketing/brand development project. The project consists of collecting a range of information relating to a music genre, in my group’s case, Bluegrass, and applying it to a music marketing portfolio and music video to promote the song we choose. 

The first thing we got started on was the research. Immediately after we got our genre, Bluegrass, we began to investigate some record labels that have become home to bluegrass artists, and began with our case studies! Between my group of four, a pair of us took over RCA records and another pair took over Rounder Records, and we all individually investigated the top artists and their marketing techniques, from what digital platforms they used to how they brand themselves, in order to start off our dive into the genre, the right way. 

The next thing we got working on was the music video, what we thought was what the most tedious part, as it would tie in the rest together, we believe is the most creative part of the project. We started off by storyboarding our idea, but before that, we started brainstorming our ideas and putting it on paper, or on a google doc to be more specific. Let me attatch it so you get what I mean.

Through this spilling of words, we were able to have a place to bounce ideas of an eventually reach a more final version of a storyboard. 

As of now, we are working on the presentation/marketing pitch. This has become the most tedious part, because we have come to realize that there is a reason behind every detail, even the most minimal one, behind the marketing and artistic choices of everything in the music industry. Even with the research and the music video part almost down, which did help us, this presentation has been probably the most meticulous and thought out thing we all have done in a while, as it requires even more research and well-thought out organization to make everything align harmoniously. The next step in this step, is to create tactics, a brand, and campaign that perfectly captures the essence of our artist (no pressure right?)

I’ll most definitely update through the course of what we get done on this blog, so stay tuned!